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1 min read

What is Adhesive Converting?

By Sue Chambers on Dec 11, 2013 3:46:00 PM

Topics: Converting
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Strouse is an adhesive converter. We also convert foam, films, paper, plastic, soft metals, and other materials. But what does that mean? In it's simplest form we take raw material adhesive and 'convert' or turn this into usable parts. These materials often come in large rolls that are of little or no use at all to customers. Master rolls can be too large to effectively handle, not the shape or size you need, or not finished the way you need it. That's when manufacturers make the call to Strouse.

We take larger rolls of raw material and make them into usable parts. The best analogy is to a commercial baker. The commercial baker buys raw ingredients like flour, sugar, salt, milk, eggs, etc. They don't make them, but because they are actively in the market, they know the right vendors to get them from. They then turn those raw materials into delicious baked goods that their customers want. Their customers aren't interested in flour alone, because it doesn't help them solve their sweet tooth. Similarly, Strouse doesn't make their adhesives, foams, films, paper, plastic, soft metals, etc., but we are always in the market so we know virtually everyone that makes these materials, which makes us uniquely better at sourcing the right materials. We are then able to take these materials and turn them into something our customer would want.

Sometimes it is as easy as slitting or spooling a single material. Sometimes we need to laminate multiple materials to create a unique product. More often than not, Strouse will need to die cut materials to create a custom size and shape product that fits the customer's needs. We have the ability to do this either rotary, laser, or digital. It simply depends on our customer, and that is why we always put our customer's needs at the top of our priorities. We are a converter that develops a solution for you to meet your needs.

In sum, adhesive converting takes raw materials and makes them into something you actually want and need. Converting materials can be done multiple ways.

Sue Chambers

Written by Sue Chambers

As the CEO and President of Strouse Corporation, Sue Chambers is responsible for leading all facets of the business. Sue has a proven executive management track record and over 20 years of experience driving sales growth and operational innovation in the adhesive conversion industry. Sue possesses strong leadership, strategic vision, and savvy marketing skills. Sue has an MBA from Loyola University in Maryland. Since 1997 Sue Chambers joined Strouse and led the transformation into an enterprise-focused company while growing the company into a world leader in the innovative production of pressure-sensitive adhesive with revenue of over 20 million and growing. In the last three years, Strouse revenue has grown 62%; the number of employees has grown and continues to achieve and maintain ISO 9001 and ISO 13485 certification. Strouse built a new production plant going from 40,000 to 62,500 square feet, increasing the production space by 50%. The building also can expand to 82,500 sq. Feet. Sue is active in the community serving on the Industrial Development Board presently and earning several business awards over the years. Most recently, 3M has recognized Strouse as a supplier of the year. She is also on the Dale Chambers Foundation board that raises money for local charities in the community.